Experience

India Globalization Capital

Jan 2019—Sept 2020
Washington, DC

Marketing Director

  • Led rebrand of corporate image and website redesign for IGCPharma.com

  • Conducted competitor market analysis to inform brand, marketing and sales strategies; communicated to upper management and managed team execution

  • Identified market positioning and key market strategy for PR, digital marketing and sales strategies for DTC hemp brands including Herbo (beauty), Sunday Seltzer (beverage) and Holief (pain)

  • Managed agency responsible for brand concept creation and packaging development

  • Vetted and managed agency partners across PR, paid search, influencer gifting and media 

  • Oversaw website design and development for dispensary and DTC brands

  • Oversaw content creation, campaign and promotion strategies across all email flows and organic social

  • Led communication between marketing and sales teams for wholesale lead generation efforts

  • Organized company participations in conferences, trade shows and major events

  • Created comprehensive launch strategy for Hyalolex, a THC product geared at improving quality of life for Alzheimer’s patients and caregivers in Puerto Rico

  • Executed go-to-market for Hyalolex, successfully launching the brand in 45 of 90 dispensaries in first 3 months with educational brand activations across the island

  • Created print collateral and in-store displays for retail partners and merchandising 

  • Worked closely with production team on forecasting and product development for existing and new product offerings

  • Managed creative team of designers, copywriters and videographers

  • Monitored sales, KPIs, success of various platforms and initiatives across brands

 
 

Cashmere Agency

Jan 2018—Apr 2018
Los Angeles, CA

Account Director

  • Oversaw YouTube client relationship as freelance Account Director at Snoop Dogg’s award winning creative agency

  • Managed execution of social and influencer strategy for Step Up High Water with Naya Rivera, Ne-Yo and Terrance Green launch on YouTube Red 

  • Exceeded goal of 280k subscription trials, music videos exceeded 2M+ impressions

  • Built launch hype with cast, generated mass awareness with fans, partnered with trusted sources, encouraged binging of series to sustain engagement across platforms

 
 

SJR

May 2016—Sept 2017
New York, NY

Account Director

  • Led client engagement, oversaw creative process, managed team, paid and organic strategy at WPP content agency for CBRE, Home Depot, Pfizer and Estēe Lauder 

  • Developed custom storytelling for client’s editorial content applied across digital channels for Leonard Lauder’s Good Works CSR awards initiative at Estēe Lauder

  • Collaborated with authors, publisher and client, TED, for TED Book’s new product launch campaigns, partnerships and PR

  • Managed editorial content sites, measured performance using KPIs, for large corporate clients including Home Depot’s Built From Scratch site, increased sessions by 247% to over 100k+ sessions monthly

 
 

Anthem Worldwide

Jun 2013—Jun 2014
New York, NY

Account Manager

  • Managed client relationship with Almay/Revlon/Mitchum and led the execution of brands’ marketing deliverables with creative and production team

  • Led packaging design and custom branded displays designs for in-store visual merchandising and product lines

  • Oversaw Almay brand relaunch for packaging redesign of over 50 eye and face skus

  • Executed marketing and visual merchandising initiatives for in-store displays for CVS, Rite Aid, Walgreens and Walmart

 
 

Warner Bros.

Feb 2012—Jan 2013
New York, NY

Senior eCommerce Administrator

  • Created sales and promotion strategy for seven microsites and entertainment campaigns that promoted HE and CPG products including DC Comics, Friends, Sex and the City, Lord of the Rings and Harry Potter

  • Designed influencer and talent campaigns in order to promote film premieres, social/digital footprint and sales

  • Increased respective Facebook and Twitter audience by 45k page likes and 30k followers, generated $225,000 direct sales from Facebook posts and promotions 

 
 

Patricia Field

Aug 2010—Jan 2012
New York, NY

eCommerce Manager

  • Managed eCommerce site sales and promotion strategy, team, the content creation for product and editorial, email marketing, visual merchandising, social media, press, events, media partnerships, launches, product launches and KPIs

  • Created television segment for E! News during launch of Sex and the City that successfully promoted SATC product merchandise and drove site traffic leading to increased sales of products featured on TV spot

  • Sold three $50,000 engagement rings as seen on Carrie in the Sex and the City movie

 
 

Red Bull | Macy’s | Marc Jacobs | Derek Lam

Freelance